Business, Product, and Marketing Support for Education Innovators

Tag: higher education

The Problem with EdTech Entrepreneurs

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by Denise Wydra

What’s the Achilles’ heel of many edtech entrepreneurs? They’re brilliant and successful.

It’s not their fault, of course. Through a combination of natural ability, hard work, and outstanding support, they’ve come to excel in their chosen areas. But this means they may be unaware of what it’s like to be an average college student in the U.S.—and even less knowledgeable about the students who stand to gain the most from educational technology.

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