Branch Ideas

Business, Product, and Marketing Support for Education Innovators

Tag: visual design

Visual Design as a Business Process … or, Design for Desperate Non-designers: Part 2

by Denise Wydra

Everyone in charge of a small business or project will at some point have the lone responsibility for designing a flyer, presentation, business card, or some sort of promotional piece. No designer. No budget. For many, this can be a moment of frustration, even desperation. Surrounded as we are by advertising and the visual delights of the internet, we all see continuous streams of cool designs created by talented and skilled designers. And when we compare our capabilities to theirs, we’re tempted to throw our hands up and resign ourselves to mediocrity.

But there’s another way to think of it.

Continue reading

Visual Design as a Business Process … or, Design for Desperate Non-designers: Part 1

by Denise Wydra

OK, maybe you’re not desperate. But you know you need to fix your flyer or presentation deck, you can’t afford the time or money for a professional designer, and you haven’t a clue how to do it yourself.

Actually, you do. You read, notice, and respond to visual and textual messages all day. One of the best ways to build your design skills is to stop and notice your own habits and preferences. What looks cool to you? What did you notice first—and why? How can you tell something is professional vs. fly-by-night? Established authority vs. a fresh voice?

Continue reading

© 2018 Branch Ideas

Theme by Anders NorenUp ↑