Branch Ideas

Business, Product, and Marketing Support for Education Innovators

Tag: higher education

What the Six-Day War Has to Teach Us About Education

By Denise Wydra

Water in the desert is a precious resource. As with any such resource, it makes sense to guard it carefully and spend it frugally, using as little as possible.

But that’s the kind of thinking that gets people killed.

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The Problem with EdTech Entrepreneurs

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by Denise Wydra

What’s the Achilles’ heel of many edtech entrepreneurs? They’re brilliant and successful.

It’s not their fault, of course. Through a combination of natural ability, hard work, and outstanding support, they’ve come to excel in their chosen areas. But this means they may be unaware of what it’s like to be an average college student in the U.S.—and even less knowledgeable about the students who stand to gain the most from educational technology.

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