by Denise Wydra
Everyone in charge of a small business or project will at some point have the lone responsibility for designing a flyer, presentation, business card, or some sort of promotional piece. No designer. No budget. For many, this can be a moment of frustration, even desperation. Surrounded as we are by advertising and the visual delights of the internet, we all see continuous streams of cool designs created by talented and skilled designers. And when we compare our capabilities to theirs, we’re tempted to throw our hands up and resign ourselves to mediocrity.
But there’s another way to think of it.